"Stories are a communal currency of humanity." (Arabian Nights)
Nobody likes to be sold to, but everyone loves a good story. There is a good reason why video is 90% of online content at the moment:
"Storytelling is the most powerful way to put ideas into the world today." (Robert McKee)
We agree but we also say that storytelling and creating emotive experiences through video has always been the best tool to communicate ideas, persuade others, market your brand and ultimately sell.